Yes, that is my thought also. There is an old and clear line between computer things that are fun and the CIOs office in a corporation. Fun is the most threatening thing imaginable but it is known that fun things can become real things that are very important. That leads to non-interaction with anything that may still be tinged with fun but no statement of rejection to be mocked with later. Hence the, ‘it may be important but I’m not doing it’ confusion. Very careful folks, corporate CIOs.