This the same process that locks in fake news. Simple, emotionally satisfying answers that meet preexisting expectations. Just my opinion now but unless these myths (whatever type) are countered quickly in an individual’s experience they will be reinforced by repetition. An inherent failing of our mental system means that “facts” become accepted somewhere between three and six repetitions. This is not from science directly but from experience in media marketing. Three repetitions gives recognition and about six or so moves that to recognition to the category of knowledge. Knowledge drives decisions and action . . .

Written by

Educator, CIO, retired entrepreneur, grandfather with occasional fits of humor in the midst of disaster. . .

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store