At the risk of . . . well, I don’t know what the risk is but anyway it seems to be that time, maybe late summer, when we all need to grump about Medium going to hell in a handbasket. Actually the handbasket is more like a wheelbarrow but hell is still the ultimate destination with regular detours into clickbait land.

Yes, the continuous appearance of listicles causes me problems. I spend odd nights thinking up titles like Three Things You Must Do Before Inserting your Dick. This has got to be an ultimate winner in the Medium competition, it has blatant sex and it has a number. What more could you ask for? 5K claps right there.

No, I’m not going to write it. There are more than three things to do in that particular situation but that destroys the whole thing. 253 Things You Must Do Before . . . No.

Let me climb on the Featured wagon and kick things around a little. That seemed like a good idea but why do most of the things appearing under that heading read like after thoughts on another project? Could it be that there is no direction? So people find an old article and figure out how to insert the word escape somewhere and a feature article is born? That is not something I would blame on the writers but on the lack of editorial direction.

Since I’ve been here for three years or so, I remember (shit, did I say that?) previous complaints. The real problem goes back a couple of years when most of the editorial group was laid off. Interesting selections and serendipitous reading discoveries went away at that point. Technology was substituted.

I’m a technologist so I believe in technology but that requires you to know what it can do and what it cannot do. Some of us ran right in to that back in the very early days of the web and ecommerce. How do you program serendipity? Random links are the proverbial monkeys typing away. You’ll have a long wait. It takes a person with some attitude to see a link between two things that no one else can see without help.

But then, again, maybe that’s our job.

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Educator, CIO, retired entrepreneur, grandfather with occasional fits of humor in the midst of disaster. . .

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